4Life Partners with First Lady of Colombia (March 2012)

4Life Partners with First Lady of Colombia (March 2012)
4Life executives traveled with the First Lady of Colombia to Puerto Libertador, a remote city in the northern part of the country, to donate 8,500 bags of 4Life Fortify® to children in need. 4Life representatives Danny Lee, Spanish Field Development Director Deborah Dixon, and General Manager, Colombia Oscar Villabona joined the First Lady’s military convoy in Bogotá to complete the journey via helicopter to Puerto Libertador. Side-by-side with government officials, they distributed 2,200 bags of 4Life Fortify to 400 local families. The local Red Cross received the remainder of the shipment.
“On behalf of our entire corporate team, we thank the First Lady of Colombia for allowing us to support her in making this donation and we look forward to future partnership opportunities,” said David Lisonbee, 4Life Founder and CEO.

“Distributors around the world drive the 4Life Fortify program by purchasing product to donate. This event began more than two weeks ago when 8,500 bags of 4Life Fortify departed Norfolk, Virginia, on the Sun Round cargo vessel. The donation is worth more than a quarter million USD—and much more than that, I suspect, to the people whose lives have benefitted in the process,” said Steve Tew, 4Life President.